The filter


You should feel 100% empowered to take literally any risk where, if the worst happens, you still expect to be able to say “Well, I’m glad I tried.”

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Just the way it is


It takes courage to stand up and share. It takes courage to try, and face the possibility of failure. It’s hard, and it stays hard forever.

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Small is okay


Baby steps. Sometimes it’s just baby steps. An inch at a time, that’s all it takes to get where you’re going.

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The Reminder


I’m going to get a custom plaque made. I’m going to spend $200-400 on it. It will be hand-crafted from Black Walnut or Northern Expensive Hardwood or some other really fancy material. It will be inlaid with gold leaf, but like in a tasteful way. I will hang it all by itself on the wall which I look at the most on those days where I think to myself “When did I lose control? How did I get it all so wrong?”

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How to keep it simple


That complex problem you’re facing which seems to have a million solutions that nobody can agree on. Is there anything that everyone agrees on? Is there anything that a lot of the solutions have in common? That’d be a good place to start.

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The patina


As objects of quality age, they gather the same collection of scrapes and scars as everything and everyone else. That’s where they really start to show that they’re different from normal things.

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The innovation gamble


When it was founded, engineers at Google were allowed to take 20% of their time to work on whatever they wanted. Gmail was originally a 20% time project. A slightly modified version of that policy still exists today.

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