Time-tested ideas work better than new hotness. Things which have worked for a lot of different people solving a lot of different problems are more likely to work for you now than something someone discovered yesterday, even if that person is really smart. Even if they’re super convincing.
Experimenting with new techniques is a social good, and is also fun and helps you learn. But at the end of the day it’s usually the things that people have been doing forever which will have the biggest impact.
There are plenty of them that you’ve never heard of before. They’re new to you. Maybe try some out.